We in MallEzy believe that most people have gone through internship when they are still pursuing their studies. People gained knowledge and experience through internship. Another thing that we cannot deny is that we might meet nice people out there which will eventually help us out one day when you need them. Mr. Eric is one of the examples. He is currently working as a Public Relationship Manager in an advertising firm. We thought that he will be a good choice to review our elevator pitch. This is because he has written quite a number of speeches for events organized by the clients of the advertising firm. He must have acquired a certain amount of skills in writing speeches.

We first started off by pitching our business idea to him. After that, we gave him to have a look at our executive summary. The purpose of us doing this is to see if the idea that he have in mind when he is listening to our pitch is the same as the idea written in the executive summary. We were quite happy when we got his feedback as he said our elevator pitch consists most of the ideas that we have presented in our executive summary.

Mr. Eric gave us his opinion regarding MallEzy’s targeted segment. He questioned us why we are narrowing our market to only shops in shopping malls. We further explain the reasons behind this to him and he agrees at it to a certain extent. He suggested that we could actually widen our targeted segments in the future. He also provided us with a few suggestions regarding the delivery service that MallEzy offers, MallEzy taglines and ways to approach the management of the shopping malls / shops.

Besides that, we also consulted another lecturer of ours, Mr. Mahathir which previously worked as a bank manager. He suggested that we should put more focus on advertising the shops in the shopping malls rather than the products sold by the shops. This is because the details of the product can be easily found through the use of search engines. Therefore, it is pointless for us to do extra work and compete with the search engines. Apart from that, he advised us to set up the online transaction service provided to users step by step. Last but not least, he reminded us that MallEzy’s website should be kept simple and effective.